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Red Bull and its longtime agency, Kastner and Partners, today are unveiling the energy drink brand's biggest U.S. product launch with an out-of-home and digital-video campaign.
The campaign expands Red Bull Editions—drinks designed to appeal to people who like the jolt of energy drinks but want different flavors. It launched cranberry and blueberry two years ago, and now it's releasing a tropical flavor that was tested for a limited time last summer. It's also adding zero-calorie editions in orange and cherry to appeal to health-minded millennials.
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