Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Shortly after starting at TBWA\Chiat\Day in Los Angeles, I began a project called “Reawaken the Pirate,” celebrating the rebel spirit that historically defined the agency.
During research, a young creative team dug up an ad from the mid-’70s titled “HOW CHIAT/DAY LOST THE HONDA ACCOUNT.” It’s the kind of thing you only see in old awards books: long copy, black and white, with a bracingly candid headline, no pictures, not even a halftone. (DOWNLOAD THE AD)
Equal parts simmering defiance and clear-eyed introspection, it had a wonderful spirit of outspoken honesty.
![AW+ AW+](https://static-prod.adweek.com/wp-content/uploads/2021/11/aw-plus.png)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in