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1800 Tequila is selling its spirits with a hip hop chaser. The tequila brand and its parent company Proximo Spirits, have announced a partnership with rapper and record label founder Rick Ross. The artist and his crew, the Triple C’s, will promote 1800 Tequila’s Select Silver, which it publicizes as the first and only 100 proof clear tequila available.
Ross and the Triple C’s will serve as brand ambassadors for the drink by publicly endorsing Select Silver.
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