Quiz: Can You Match the Brand With Its Original Logo?

They've come a long way, baby

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Logos can say a lot about a brand, and just as companies and products change over time, so too do their icons.

Even the most high-profile companies are constantly tweaking their visual branding, sometimes with a dramatic overhaul and sometimes in far more nuanced ways. Take, for example, Google's super subtle update that was only noticeable to the most serious logo geeks.

Going back to original logos of famous companies can almost give you whiplash thanks to the transformation that's occurred over many years.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in