Included in the review are D'Arcy Masius Benton & Bowles/Chicago, incumbent on the UDIA business, and McCann-Erickson/S.F., agency for the National Dairy Board. Among others said to have received a questionnaire are Chicago agencies DDB Needham Chicago; Leo Burnett; Bayer Bess Vanderwarker; Ogilvy & Mather; Foote, Cone & Belding; Tatham Euro RSCG; and J. Walter Thompson.
Minneapolis shops Martin/Williams and CME-KHBB; and New York shop Saatchi & Saatchi also are in. Grey Advertising/N.Y. is expected to be invited, but that couldn't be determined last week. Grey handles some non-fluid milk business at the National Dairy Board.
Completed questionnaires are due to consultants Jones-Lundin this week, from which a short list will be determined in the next few weeks. The questionnaire is said to have asked standard credentials.
The review is expected to be a lengthy affair that will last at least into November. It also comes as a referendum vote is being put to farmers whether to dump the National Dairy Board. Farmers were expected to have finished voting on NDB's fate by the end of last week.
Copyright Adweek L.P. (1993)