Quaker Oats Man Gets a Milk Mustache

Not just in ads but on packaging

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The Quaker Oats guy is getting a new look for the first time since 1877. The makeover is courtesy of a new partnership between America’s Milk Companies and Quaker Oats, which will feature Larry, the Quaker Oats guy sporting a milk mustache.

The new push encourages oatmeal lovers to swap their water for milk when cooking their oats and enjoy it alongside a cold glass of milk for an added serving of protein in the morning.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in