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NEW YORK PricewaterhouseCoopers has awarded global creative duties on its ad account to Lowe, the Interpublic Group agency confirmed today.
The New York shop bested the crosstown office of Omnicom’s DDB in the final round of a review, sources said. Estimated billings are about $20 million, per sources.
The finalists emerged from a field of four or five agencies that presented to PwC executives last month, including IPG’s Draftfcb in New York, according to sources.
Lowe N.Y. chairman Mark Wnek confirmed the assignment, but referred further questions to the New York-based client, which had no immediate comment.
PwC
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