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Publicis Modem Absorbs Swiss I-Shop

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BOSTON Undeterred by the weak economy, Publicis Groupe has continued its acquisitive ways, adding digital agency Nemos of Zurich, Switzerland, to its Publicis Modem network.

The Nemos name will no longer be used and the local operation has been rebranded Publicis Modem Switzerland.

Nemos was formed in 2002 and employs 10 staffers specializing in multimedia, Flash and programming technologies and creative development. Publicis believes adding the shop can help establish its Modem unit as a digital-experience leader in the Swiss marketplace. Nemos clients include Carlsberg, Movenpick and Condor Films.

Nemos CEO Pascal Urscheler (pictured above) and former Publicis Zurich senior brand manager Marion Marxer will co-lead Publicis Modem Switzerland, reporting to Freddy Collioud, president of the holding company's in-country operations.

All told, Publicis Modem employs about 1,200 staffers in 40 offices worldwide and last made an expansion move in July 2008 via the acquisition of Korean i-shop Portfolio.

Starting with its $1.3 billion purchase of i-shop Digitas in early 2007, Paris-based Publicis Groupe has engineered various acquisitions, launches and reorganizations to bolster its digital offerings worldwide. In mid-2008, it established VivaKi, a cross-agency initiative to help the holding company and its clients better navigate the evolving interactive landscape.

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