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NEW YORK Publicis Groupe said it has finalized the acquisition of Razorfish from Microsoft.
The deal’s final price came to $531 million: 6.5 million of Publicis shares worth about $263 million, and $286 million in cash.
The transaction leaves Microsoft as owner of 3.3 percent of Publicis. “Our taking stock in this transaction is a reflection of the long-term partnership we have with Publicis,” said a Microsoft spokesman. Microsoft and Publicis struck an alliance in June that includes collaboration on a TV ad exchange.
Publicis is making Razorfish part of its VivaKi digital group.
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