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DALLAS-ProTrader Securities Corp., an online securities trading company servicing both consumers and professionals, has awarded its advertising account to The Olson Group following a review.
The Austin, Texas, agency bested several other local shops for the estimated $2-3 million account, in cluding finalist Makos Advertising, Marketing and Design.
“I think that our strategic approach to targeting the top traders directly as opposed to broadcast really resonated with the board of directors and the funding group,” said agency president Patti Olson Rogers.
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