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One expects consumers to turn to private-label goods in categories that are uninteresting at best. But the private-label phenomenon is increasingly making its presence felt in the market for organic foods, according to a new Mintel report, despite that category’s upscale overtones.
The research firm says its Global New Product Database “tracked over 540 new private-label organic foods in 2007, a massive increase from the 35 new products seen in 2003.” This wouldn’t matter much if consumers were resistant to private-label organics.
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