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To attract more U.S. tourists, Destination Canada, the country's national tourism marketing organization, brought in the big guns: Canadian Prime Minister Justin Trudeau, whose good looks and feminist viewpoints have won him lots of American fans. (At a state dinner in March, President Obama called him "the most popular Canadian named Justin." Move over, Bieber.)
Trudeau appears in the first video of Destination Canada's three-year campaign, "Connecting America," which launched this month and will include ads and social media content for the U.S.
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