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Premiere Retail Nets, TargetCast Strike Ad Sales Pact

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Premiere Retail Networks announced Friday (Sept. 18) a strategic alliance with TargetCast Networks. Under the terms of the multi-year agreement, PRN will handle advertising sales in key categories for TCN.

It’s the second deal PRN has inked to leverage its ad sales division for a network it does not operate. In February, PRN formed a strategic alliance with Retail Entertainment Design to market the in-store video networks of Fred Meyer and Fry’s Marketplace stores.

The deal with TCN allows PRN to offer advertisers inventory across TCN’s networks in casual dining chains such as Applebee’s, Chili’s and Hooters, in addition to PRN’s networks in more than 6,400 retail and grocery stores.

“TCN will be a strategic complement to our existing retailers, now giving our advertisers the ability to reach their target consumers across numerous touch-points outside the home,” said D. Scott Karnedy, chief of sales for PRN.