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Portrait: MKG

The digital agency knows how to use social media to give brands that patina of cool

Photo: Laura Barisonzi

Specs
Who From left, Dave Brown, director of digital strategy; Maneesh Goyal, founder, CEO; and Lauren Austin, creative director
What Events marketing agency
Where New York offices
One sure way to make your brand look cool is to hire Instagrammers to promote your activities. MKG is one of the agencies at the forefront of the practice, using photographers to amplify Delta’s and Evian’s sponsorships of a New York Rangers playoff game at Madison Square Garden and the U.S. Open, respectively. Don’t be surprised if MKG starts to do the same for Chase, which just hired the 50-person shop to handle strategy, design and construction of more than a dozen of the bank’s corporate suites at sports and entertainment venues, starting with MetLife Stadium in New Jersey. 


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