Portrait: Cramer-Krasselt | Adweek Portrait: Cramer-Krasselt | Adweek
Advertisement

Portrait: Cramer-Krasselt

One of the remaining national agency indies continues to set its own course

Photo: Rudy Archuleta


Specs
Who From left:
Karen Seamen, evp, COO and Chicago GM; Peter Krivkovich, president, CEO; Marshall Ross, evp, CCO; and Wanda McDonald, evp, CFO
What Integrated marketing and communications agency
Where Chicago headquarters

After a year when other big independent shops like Doner, McKinney and AKQA sold to MDC Partners, Cheil and WPP Group, respectively, Cramer-Krasselt remains one of the last top agencies choosing to go it on their own. C-K is best known for its “Find Your Beach” ads for longtime client Corona, which C-K recently evolved to promote the beer as a state of mind (while surviving a Corona ownership change this year). Although C-K is currently defending the business of client Porsche North America, last year the agency added marketers like Panera Bread, Rain-X and El Monterey frozen Mexican foods. 
 

Advertisement