Portrait: Cornerstone | Adweek Portrait: Cornerstone | Adweek
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Portrait: Cornerstone

The pair behind The Fader magazine created a music/marketing agency

Photo: Axel Dupeux

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Specs

Who Co-CEOs Jon Cohen (l.) and Rob Stone
What Marketing and PR agency
Where New York offices

When it comes to mixing music with marketing, Cornerstone may be king. This summer it created the Pepsi NFL Anthems campaign, getting stars like Kelly Clarkson and Kid Rock to write hometown stadium songs for pro football teams like the Dallas Cowboys and Detroit Lions. Founded in 1996 by former Arista exec Rob Stone, the agency employs 100 people with clients like Bushmills, Converse and Microsoft. Its growth was fueled in part by what’s-next music magazine The Fader, which Stone started with co-CEO and Columbia veteran Jon Cohen in 1998. “The Fader’s editorial mission really helps keep us in the know,” said Cohen.