Porsche Reviews Creative Business

Incumbent Cramer-Krasselt will participate

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On the heels of record sales, Porsche North America has launched an agency review of its creative business, which is handled by Cramer–Krasselt. 

The Chicago incumbent is expected to participate in the search process, which is being directed by External View Consulting Group in L.A. C-K declined to comment and referred calls to External View owner Russel Wohlwerth, who confirmed the review. Porsche execs did not respond to inquiries. 

Sources said the evaluation is driven by the global procurement department at Porsche’s corporate parent Volkswagen.

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