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Here’s one for your no-accounting-for-taste files: 3 percent of respondents to a Rasmussen Reports survey this week said 2008 was “one of the best years ever.”
Another 5 percent said 2008 was “excellent,” while 19 percent deemed it “good.” Thirty-three percent said it was “fair,” and 38 percent rated it “poor.” The other 1 percent weren’t sure.
Meanwhile, a pre-New Year’s Eve poll by Zogby International (conducted for the Times Square Alliance and Countdown Entertainment) found 32 percent of respondents saying 2008 was better for them personally than 2007 had been.
The moral for marketers: Despite the din of wailing and gnashing of teeth about 2008, you can’t take it for granted that your potential customers all experienced it as a dismal year.
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