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NEW YORK PNC Bank has narrowed the field to about a half-dozen agencies in its estimated $100 million creative and media review, sources said.
The shops include WPP Group’s Ogilvy & Mather here; Omnicom Group units TBWA\Chiat\Day and Merkley + Partners, both in New York; Interpublic Group’s Deutsch in New York and Campbell Mithun in Minneapolis; and possibly one or two others, according to sources.
Since 2007, Campbell Mithun has handled creative and media duties on National City bank, which PNC acquired for $5.58
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