Pirelli Creative to Y&R Milan

Global creative chores on Pirelli tires -- returning to Young & Rubicam after 10 years -- will be run out of the WPP Group shop's Milan, Italy office.

Y&R reclaimed the business last month after a review involving five agencies, according to sources. Previously, Y&R handled the business between 1992 and 1999.

Most recently the account was at independent Wieden + Kennedy in Amsterdam, the Netherlands.

Wieden was among the agencies that participated in the review, said sources.

Annual global media spending behind Pirelli is estimated at $35 million. U.S major media spending has been modest in recent years, totaling around $2 million last year and the year before. The total for the first nine months of 2009 was $400,000. Those figures don't include online spending.

Other key ad markets for Pirelli include the U.S., France, Germany, Spain and the U.K. As such, Y&R's creative work will be split among several offices.