Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Philadelphia may be a commute away from New York City, but make no mistake, Philly is no N.Y.C. suburb. It’s big and diverse with a small-market feel characterized by an enormous sense of community pride.
The Philadelphia radio market is still adjusting to the industry’s first electronic ratings via Arbitron’s portable people meter, which became the currency a year ago. Radio cost per points, down 15 to 20 percent compared to the diary service, have begun to move up versus a year ago.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in