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NEW YORK Pharmaceutical companies will spend more than $1 billion on direct marketing in 2008 and see revenue of $10.6 billion, according to a new report from the Direct Marketing Association.
And those figures will not slow down anytime soon. Over the next five years, direct marketing-driven sales are projected to compound 9.4 percent annually, topping $15 billion in 2012.
“The American pharmaceutical industry employs direct marketing extensively and successfully,” DMA research manager Michelle Tiletnick said in a statement.
Marketing dollars also will continue to be spent in other key areas, according to Direct Marketing Facts and Figures in the Pharmaceutical Industry.
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