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In an earnings call with analysts today, P&G chief financial officer Jon Moeller said the packaged goods giant would continue focusing its advertising on the value message, while cutting costs internally to deal with current economic pressures.
“We have strong plans at discount channels to win, [which includes] performance-based value messaging across all touch points, [such as] on air, on packaging and in-store,” as well as coupon offers, Moeller said.
P&G has also implemented a cost-cutting strategy that involves eliminating senior management staff and reducing the coloring used in packaging to help the company save up to $50 million a year, said Moeller.
For the second quarter ending Dec.
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