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Procter & Gamble will bring its brandSaver coupon book to life with a store opening in midtown Manhattan on Black Friday, which will showcase brands like Tide, Olay and CoverGirl.
Called brandSaver Live!, the store on 57th Street and Sixth Avenue is part of P&G’s push to make its monthly coupon drop more experiential for consumers. P&G publishes brandSaver 14 times a year, and the booklet is delivered to approximately 50 million U.S. households via newspaper circulation.
P&G
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