Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
It may come as a surprise to the admirers of chrome-coated fenders and the “potato potato” voice of V-twin motors that the actual task of selling a Harley-Davidson isn’t as easy as it looks. The Milwaukee-based brand plays in the premium category—a 2012 Road King Classic in all its spaghetti-piped splendor lists for $19,599—and that becomes a hard sell when the economy goes soft. (Harley survived the Great Depression by selling its bikes to police departments.)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in