Perspective: Taking It Off the Chin

Ads for electric shavers used to be long, technical treatises. Then came manscaping

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

The practice of men shaving hair off their faces became de rigueur grooming starting with Alexander the Great—or so many historians agree. Those who don’t can at least agree on this: Shaving has been a tedious ritual that men have pretty much disliked ever since. In the 20th century, numerous inventions emerged as palliatives, including the disposable razor (1904), foam shaving cream (1925) and the electric shaver (1937). By the time the Remington ad on the right appeared in 1963, electric shavers had been popular for a generation.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in