Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Humans evolve. Brands evolve. Even canned spaghetti evolves.
Back in 1955, Franco-American was riding high with the postwar wonder food shown at right, introduced that same year. (Its “New” claim was debatable since the French Army first crammed spaghetti into cans back in 1917.) By 1965, however, sales had slowed. When the brass at Franco-American’s parent company Campbell’s ordered an overhaul, the R&D guys cooked up a miracle: SpaghettiOs. It kept the 1950s convenience factor, but this time the product stayed on the spoon.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in