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NEW YORK Mark Chalmers has joined digital shop Perfect Fools as partner and creative director, a new position.
He will work across the agency’s offices here and in Stockholm, Sweden, and help set up an Amsterdam, the Netherlands, outpost in the spring. His assignments include Electrolux, Samsung and K-Swiss, among others.
“Amsterdam is one of the most creative cities in the world and is a hub for pan-European and global brands. Having a local presence means we can target more international clients,” said Chalmers.
He was formerly senior creative executive at independent StrawberryFrog in Amsterdam, working on global campaigns for clients including Heineken, Mitsubishi, Coca-Cola and Asics Tiger.
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