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NEW YORK The changes keep coming fast and furious at PepsiCo. Just weeks after dismissing BBDO, New York, from its flagship soft drink brand in the U.S., the company has named Jill Beraud to the newly created position of worldwide CMO.
Beraud, 48, who reports directly to CEO Indra Nooyi, spent 13 years at Limited Brands. Most recently, she was CMO of Victoria’s Secret. She starts at Pepsi tomorrow.
Beraud will have the hefty responsibility of developing marketing strategies for PepsiCo’s $39 billion portfolio of Frito-Lay, Pepsi-Cola beverages and Quaker products.
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