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Retail chain Steve & Barry’s has been making news with its $19.99 and under exclusive collections from such celebrities and athletes as Sarah Jessica Parker, Amanda Bynes, Venus Williams, Stephon Marbury and Laird Hamilton. But the company has not forgotten it’s bread-and-butter roots: licensing deals to put popular icons and logos on T-shirts, hats and other apparel.
The latest brand added to the Steve & Barry’s roster is Pepsi-Cola North America, Purchase, N.Y., which has signed a deal for a new collection of Pepsi-branded tops for men, women and juniors.
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