Pepsi Embraces the 5-Second Spot, Making 100 of Them for TV and Digital This Summer

Search terms will trigger specific spots online

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Sometimes, longer is better. But Pepsi is going super short with its new emoji-themed commercials, creating a slew of 100 five-second spots that will air on TV and in search-triggered digital media this summer. 

Agencies Motive and Quietman developed the creative, while Quietman produced all the spots. They show brief, charming, cartoon vignettes of Pepsi bottles doing summery things like skydiving, sunbathing, eating ice cream and more.

The visual style is similar to the short spots Pepsi ran for its emoji bottles in Canada last summer.

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