Pepsi Bets on Soda With All-Natural Ingredients

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

PepsiCo is adding three new soft drinks to its portfolio as part of the company’s “Refresh Everything” strategy.

The lineup includes a premium all-natural cola, called Pepsi Natural, to be released this month in 10 select markets, along with limited-time throwback versions in April of Pepsi and Mountain Dew. All three products will be made with all-natural sugar, and aim to take customers in a different taste direction.

Pepsi has been prepping this “natural” launch since 2006 as an answer to consumers’ concerns about high fructose corn syrup.

Pepsi Natural is packaged in a sleek 12-oz.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in