Partners Scores Account Gains | Adweek Partners Scores Account Gains | Adweek
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Partners Scores Account Gains

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Partners & Simons has picked up three accounts worth a combined $5-7 million.

The Boston agency recently added marketing chores for Poseiden Technologies, Context Media and Iron Mountain.

"They all represent our core competencies," said director of strategic planning Gib Trub. "Iron Mountain is an established brand … [while] the other two represent emerging brands with products not seen before in the marketplace."

For Iron Mountain, a Boston-based provider of offsite digital and physical data storage, the agency is reworking the company Web site and will also create collateral, direct mail and e-mail marketing. An ad campaign targeting office managers, legal counsel, chief financial officers and others concerned with data storage is planned for late fall or early 2002.

The client cited Partners' experience in old and new media as the main reason it chose the agency. "We thought they had the right balance between traditional and Web marketing," said Ken Rubin, evp of marketing at Iron Mountain.

Poseiden Technologies, a Burlington, Mass., maker of computer-aided "anti- drowning" systems, has tapped Partners for a multimedia campaign. The shop has enlisted an 18-year-old French swimmer—whose life was saved by the system, which uses "computer vision" technology to detect dormant bodies in water—to appear in print work that will break this year in aquatic trade journals.

For Context Media, Providence, R.I., the shop will design the company's Web site, logo, collateral and outbound communications; advertising is likely as well.