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Anomaly has entered the casual restaurant space.
The New York shop has landed lead creative responsibilities on Panera Bread after a review, outstripping two other agencies that the chain did not identify. Media spending on the assignment is estimated at more than $90 million.
The new agency succeeds Cramer-Krasselt, which had worked on the brand for two years. Mullen was Panera's lead agency before that. Panera CMO Michael Simon acknowledged the turnover but said, "In the end, the work has to deliver the business goals."
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