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Grey New York was tapped as the creative lead, in the Americas, for jewelry manufacturer Pandora after a review with WPP corporate siblings Young & Rubicam and JWT.
In addition, Pandora named WPP's Maxus network as its media agency and the U.K. holding company's Cohn & Wolfe unit as PR lead. Grey, which has been charged with traditional, digital and co-op advertising tasks, expects its first work to break this spring in conjunction with Mother's Day on May 10.
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