Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Kraft Foods has awarded another large assignment to mcgarrybowen, sources said. This time, the iconic Oscar Mayer business moves to the shop in New York
Kraft spent slightly more than $80 million on Oscar Mayer ads last year and $23 million supporting the brand in Q1 ’09, per Nielsen.
One of Kraft’s billion-dollar-selling brands, the business has been at WPP Group’s Ogilvy & Mather in Chicago for nearly two years.
Reps at the client and shops involved could not immediately be reached for comment.
Last
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in