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Oreos turn 100 this year, and the brand is turning to longtime partner Nascar to help tease a new yearlong celebration launching next month.
Limited edition Birthday Oreos, which have rainbow sprinkles added to the standard vanilla cream filling, have already started to hit shelves, and the majority of the new advertising campaign around the anniversary won't launch until the sandwich cookie's official centennial on March 6. But this Saturday, A-list racing star Tony Stewart will trade in his regular Office Depot-sponsored Chevy Impala to drive a special-edition version of the same model painted in homage to Oreo's 100th at the Nationwide Drive4COPD 300 event in Daytona, kicking off the Nascar Nationwide Series.
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