Orbit "Clean It Up"

EVB brings Chicago-based street-artist Goons’ whimsical style to life via stop motion animation with this online video for Orbit gum. The clip stars Goons’ signature oversized mouths, which the brand has appropriated for its “Dirty mouth? Clean it up!” positioning. Here, a mouth travels out of a sketchbook and gobbles up the “dirty” as it makes its way through a city neighborhood. A refreshing detour from the long-running campaign starring a stewardess-like spokeswoman who cleans up dirty mouths with the gum, the ad’s animated action follows a paper ball that gets bigger as it travels down the street, along the way passing Goons’ wall portraits of people who come to life and interact with it to the dreamy music of Camera Obscura’s “Keep it Clean.”