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One to Grow On

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The inherent design challenge, Pearson says, comes from the complexity of all that is involved in sustainable design, from the materials that are available to the systems, or lack of systems, that are currently in place to support those solutions. "Designers have a really important role to play because designers are trained to look at that," he says. "When you have constraints, when you really don't know how to do something, you try new options, new ideas and provide new ways of doing things."

The question to ask, he says, is: "As an individual or a company, am I working hard to move my products and packaging in a direction that is helping the industrial economy to become sustainable? Until we can say that, we all have a lot of work to do."