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Olson is the new agency of record for the Alzheimer’s Association after winning the business in a review. Marketing investment was not disclosed, but in its 2011 annual report the Chicago-based nonprofit said that it spent nearly $25 million on public awareness and education.
TG Madison in Atlanta was the incumbent on the business but did not participate in the review. It could not be determined which other agencies participated in the search process.
Minneapolis-based Olson has been given oversight of creative, strategy and media for the Alzheimer's Association.
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