Sharp Electronics' relationship with Olson is blossoming. The Mahwah, N.J.-based Sharp Electronics Marketing Company of America's (SEMCA) has tapped Olson's social arm, Olson Engage, to handle its social media business.
The appointment follows Sharp's decision to name Minneapolis-based Olson as its lead agency, responsible for handling creative, digital and design work. The company's 2013 media spend was nearly $2 million, down significantly from 2012's almost $10 million spend, according to Kantar Media.
"We've been pleased with early results and are excited to expand our relationship with Olson," said Mark Viken, vp of brand marketing for Sharp, in a statement.
Olson Engage will manage SEMCA's social media and content marketing strategy and execution for all of the company's consumer products in the U.S., including the company's flagship AQUOS line.
The agency will replace Rokkan, which in a statement said it was proud of its work for the company including the Kanye West and Sway Calloway Twitter moment. Rokkan resigned the business. "Needless to say, these decisions are never easy and we hold our former colleagues at Sharp in the highest regard," said Harley Block, svp of marketing and brand development at Rokkan.