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With just four locations, Olive Garden barely even qualified as a chain of restaurants when it began working with Grey in 1986. Now, after growing to more than 800 locations, the brand is bringing that relationship to an end.
Mcgarrybowen proved the victor in the chain's three-month review, marking the end of an era for incumbent Grey, which has been connected to the brand since just a few years after the restaurant's founding.
"Though we met with immensely talented agencies, mcgarrybowen's proven track record of creatively bringing brands to life across multiple channels within the retail and hospitality industries makes them the ideal partner," said Jose Duenas, evp of marketing at Olive Garden, in a statement.
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