Old Spice "Thank You" | Adweek Old Spice "Thank You" | Adweek
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Old Spice "Thank You"

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Old Spice is personalizing its online push by sending customized "Thank you" videos from suave spokes-stud Isaiah Mustafa to supporters of the award-winning campaign. Our own Tim Nudd, editor of Adfreak, received the one shown here. Wieden + Kennedy has done an excellent job keeping this campaign top of mind in every media it touches -- even static print ads manage to cleverly convey irreverent humor. Mustafa quotes from Nudd's recent blog post, thanking Tim for saying that it's "hard to argue with my awesomeness." He goes on to list other things whose awesomeness are also hard to argue with: tigers, bacon and ninja stars. You have to watch it to hear his reasoning, but my favorite part is when he thanks cake for existing as he shoves a piece in his mouth. --Eleftheria Parpis

VISIT ADFREAK TO SEE MORE OLD SPICE 'THANK YOU' CLIPS