OgilvyOne Worldwide has hired Anderson & Lembke's Mike Windsor for the new post of president, global interactive to bolster its integrated capabilities.
Windsor's first objective when he starts on Oct. 12 will be to drum up additional business where OgilvyOne already has interactive clients. Those include 34 global markets in North America, Europe, Latin America and the Asia Pacific.
He will then focus on establishing operations in new markets through acquisitions and partnerships. Recruitment and staffing changes will also be on his agenda.
OgilvyOne's efforts are a part of Ogilvy & Mather Worldwide's broader initiative to provide integrated services for its showcase clients, such as IBM and Ford, on a global basis. Chief executive Shelly Lazarus has been referring to this strategy as providing "360 degree brand experiences" for the shop's clients and their consumers.
Windsor, 43, will partner in large part with Carla Hendra, president of OgilvyOne's flagship office in New York. Hendra has oversight of all OgilvyOne operations, including interactive and database marketing. Windsor and Hendra will both report to Reimer Thedens, chief executive of OgilvyOne Worldwide.
Hendra indicated the pool of candidates for the new job was limited due to the skills required. "We needed someone who not only had both branding and interactive expertise, but also had worked in the multinational realm," she said.
Windsor was previously the chief executive at A&L in San Francisco, which handles a portion of the Microsoft account. Windsor helped the agency land Microsoft business four years ago, and remained an integral part of the account's management. Under his leadership, A&L tripled its interactive revenue over the last two years.
Windsor, whose move to Ogilvy was expected [Adweek, Sept. 14], is not a stranger to the agency. Prior to A&L, he worked as a group account director on Microsoft at Ogilvy in Los Angeles from 1986-92.