Steve Harding was promoted to global CEO of OgilvyAction, the shopper, trade, experiential and promotional marketing arm of The Ogilvy Group. He was most recently CEO of OgilvyAction's Europe, Africa and Middle East operations.
In his new position, Harding will oversee a management team that includes Sheila Hartnett, CEO, North America; John Goodman, president, Asia Pacific; Regis Duarte, general manager, Latina; and David Fox, worldwide managing director, BAT.
For the past seven months, Harding was one of a five-person management collective for OgilvyAction. He joined Ogilvy & Mather in May 2005 when he merged his activation company Tarantula with Ogilvy & Mather's 141 Worldwide, becoming CEO of the merged operations. In 2007, 141 Worldwide relaunched as OgilvyAction.
“Steve has been the convener of our management team, and it is natural that he should step up. He is truly an activation professional. He has selling in his bones, and a real vision for how the business creates strategic advantage by affecting behaviors. Our ambition for the business, which is showing high growth, is very substantial. Steve and his superb team are tasked with positioning to lead this discipline as a global ‘must-have’ for clients old and new,” said Miles Young, Worldwide CEO of Ogilvy & Mather.