Doug Scott, the president and founder of OgilvyEntertainment, is joining WME | IMG this week as the firm's New York-based vp, marketing and brand solutions, a new role at the entertainment, sports and media giant.
Scott, who was recognized in Adweek's 2012 'Top 50' list of industry innovators, became part of the Ogilvy & Mather branded and original entertainment unit in 2006. Previously he was svp, general manager of L.A. entertainment public relations firm Bragman Nyman Cafarelli. In other earlier roles, he was founder of Matter, an entertainment marketing company; evp, marketing and creative director of TV and film production company Hypnotic and evp, general manager at the Hollywood Stock Exchange, a simulated stock market where fans could trade movies, stars and music properties.
In December, WME and private equity partner Silver Lake said they were acquiring talent agents IMG in a $2.4 billion deal that was described as creating a mega-agency that would dwarf WME’s primary rival, Creative Artists Agency.