Ogilvy Adds Two More Grand Prix—in Outdoor and Media

Paris wins for IBM boards, Amsterdam for funeral insurance ads

Billboards that are actually useful.

CANNES, France—After winning the Promo Grand Prix on Monday, Ogilvy & Mather picked up two more Grand Prix at the Cannes Lions festival here tonight, with its Paris office earning the top prize in Outdoor for its IBM billboards and Amsterdam topping the Media Lions with an innovative campaign celebrating life and love for funeral-insurance company Dela. 


Ogilvy Paris's outdoor campaign consisted of three billboards that function as a bench, a shelter and a ramp over stairs. Those small improvements to the cityscape serve as a metaphor for IBM's larger effort to make cities smarter through technology. The ads wonderfully embody the brand promise, and represented just a starting point—they urged passersby (and the much larger audience that would see the work online) to visit and submit their own, presumably larger ideas for civic upgrades.


U.S. agencies won two Gold Lions, one Silver Lion and four Bronze Lions in Outdoor.

One gold went to Draftfcb in Chicago for a Sharpie Ultra Fine Point markers campaign featuring sketches made on microscopic objects. The other gold was won by Saatchi & Saatchi in Los Angeles for its Toyota stunt in which a Tundra pulled the Space Shuttle Endeavor. See both campaigns here:

Alma DDB in Miami won silver in Outdoor for its "Glad Tent" effort for Glad Forceflex bags. And the bronzes went to Anomaly in New York for a Converse campaign; La Comunidad in Miami, also for Converse; Young & Rubicam in New York for Land Rover; and JWT in New York for Macy's.

See the Media Lions Grand Prix winner, and all the U.S. winners from the Media Lions category, after the jump.

Continue to next page →

Adweek Blog Network