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NEW YORK Nielsen’s final look at the 2008 presidential candidates’ ad buys proved one famous mantra: all politics are local.
President-elect Barack Obama placed 155 percent more spot TV ads than Sen. John McCain during the general election season (June through November 2008), and almost twice as many ads dating back to the beginning of January when the primaries were just heating up.
The local numbers show a much bigger discrepancy than those for national cable and network buys.
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