Newspaper circulation may continue to drop, but one aspect remains a big draw to consumers: ad circulars. NSA Media, the country's largest buyer of newsprint and print circulars, is integrating that print clout with digital through a new e-circular alliance with Wishabi, a Toronto tech company founded by former Microsoft engineers.
NSA, a unit of Orion Holdings, has clients who collectively spend well over $1 billion annually on media. NSA Media president Steve Mueller says Wishabi's technology has reinvented the e-circular user experience.
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