Nokia Angles for North American Re-entry

Phone manufacturer eyeing millennials

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

A year after Nokia partnered with Microsoft to bring its Windows Phone operating system to Nokia devices, the phone manufacturer is marking 2012 as its “big comeback year” in North America, said the company’s head of North America marketing Valerie Buckingham during a Social Media Week keynote on Feb. 13.

Nokia’s North American re-entry coincides with the continental launch of its Lumia smartphone line this year. The brand has seen its business diminish in recent years, leading it to partner with Microsoft, which itself was slow to capitalize on the smartphone marketplace.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in